Why do so many businesses run social media competitions?

Who doesn’t love a freebie? We’ve all heard the phrase ‘You’ve got to be in it to win it’, well that applies to the businesses running social media competitions as much as it does the overall winners. Businesses love growing their database and fans love the friendly offering of prizes so, it’s a win-win situation! The sharing opportunities alone are a great way to grow your fan base. Often, when someone enters a competition on social media, they’ll share it with a specific friend or their entire friends list. 

social media competitions

One of the most valuable things to any business is the database, the list of names and contact details carefully gathered for marketing and business growth. Social media competitions can often grow this list exponentially which is a fantastic opportunity for future marketing campaigns and offers. Imagine having a database twice the size in less than a week? Imagine being able to promote your product or service to a completely new list of potential customers!

Running social media competitions gets existing fans interested, especially for social media pages that have fallen off their radar. It also brings new audience members to the page, people who hadn’t heard of the business but are keen to win the prize and in doing so are opening up a communication channel between themselves and the business. Don’t forget, once they are on your page entering the competition they may well have a look around, see your products or service and sign up or even buy on the spot!

There are many different ways to run social media competitions but whichever way you choose, you will gain valuable new contacts. That has got to be worth the value of a prize surely? As long as you give your prize some thought you will obtain a valuable list of new contacts which you can market in the future.

So many rules and regulations apply to competitions in the UK and we know what they are. Facebook competitions, Twitter competitions, Instagram and even Pinterest are what we know. Perhaps you have considered running a competition but don’t know how to set it up? Maybe you haven’t got the time? That’s where we come in, we’re Social Media Managers, we will take control so you don’t have to worry about a thing.

There has never been a better time to grow your database, give us a shout today so we can get going!

Perhaps you have experience of running social media competitions for your business, if so, we’d love to hear about them, please let us know what worked and what didn’t work for you.

If you aren’t sure if competitions are right for your business but you know you need to do something take a look at our recent blog post on social media marketing.

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